After finishing my research and proposal, this week it was time to pitch my proposal to Greg and Celia.
I began the week by preparing my examples and evidence for my proposal. I find when I am presenting a pitch, it is much easier to validate your points by having evidence on hand therefore I collected together my research pack and other sources of evidence such as magazines ready to pitch my idea.
My FMP idea is to create a business plan and campaign for a brand I am going to create. Here was my pitch:
Overall, I think my pitch went really well. I successfully explained my idea and provided evidence for all of my points. As I previously said I think that having evidence on hand really helps to make a proposal pitch 10x better because it also allows you an opportunity to present work ideas and drafts in order to gain some feedback. However, one thing I think I need to work on within a presentation pitch is avoiding over talking. I tend to always make a pitch much longer than it necessarily needs to be which in a professional circumstance could be a huge error. I think the best way for me to stop doing this would be to have a more precise plan when going into a pitch, I think if I were to have a list of what to talk about in a specific order and were to prioritise what is more important I could prevent talking for too long.
I received some really productive feedback and ideas from my tutors after the proposal that I will definitely take on board. Going into the proposal I was unsure of which demographic to use for my target audience because I knew that an ethical brand would cost more than other stores on the market but during my proposal I was able to bounce around different ideas with my tutors and come up with a demographic which was so helpful for my project.
This week I also continued with the portfolio as well as began my pre-production.
May 8, 2018 at 11:31 am
Excellent – and the evidence for the target audience is in the PowerPoint you uploaded.
You could also upload the recording as evidence of the whole process and feedback
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May 8, 2018 at 8:13 pm
Celia feedback: I really enjoyed your presentation and I’m pleased to see that you have opted to create your own brand, as this process will be much more beneficial than working with an existing brand (Pretty Little Things). Ensure you upload your consumer profile board for example: https://www.pinterest.co.uk/pin/298574650276890006/?lp=true
Your brand name Be. is unique and I look forward to seeing the choice of colours and fonts.
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