Very impressive background work – detailed and thorough and very professional
Edit:
Choose rather than chose
Ideas for campaign slogans
Be daring
Be unique
Be you
Be ethical
Also whenever you use the word ‘be’ or even the letter ‘B’ put the logo in.
Try it and see if it works – or ignore me and tell me to mind my own business.
When you say blue and white can you up the ante with description: azure or vivid blue – brilliant white – have a look at some colour pallets and find the words.
I’ll have another look through next week and perhaps add some more feedback – but I doubt it, it is very good
Celia Feedback: excellent brand development. A few suggestions:
Consumer profile board – the ghosted images really need to be 100% opacity so that we can see the brand basket associated with your chosen consumer. For example what car would they drive? Conventional petrol, hybrid etc. What charities do they support WWF, Oxfam?? Do they shop at Co op or Waitrose? Why? What TV programmes interest them? Documentaries? Blue Planet?
The final brand colour scheme is a bit weak. The richer earthy colours would reproduce more clearly when reduced down on tiny clothing labels, price tags etc.
Always show screen grabs of software skills used such as ‘Create Outlines’ that enabled you to customise the individual characters (the ‘e’)
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Hannah Spurling Journalism 
May 4, 2018 at 3:02 pm
Very impressive background work – detailed and thorough and very professional
Edit:
Choose rather than chose
Ideas for campaign slogans
Be daring
Be unique
Be you
Be ethical
Also whenever you use the word ‘be’ or even the letter ‘B’ put the logo in.
Try it and see if it works – or ignore me and tell me to mind my own business.
When you say blue and white can you up the ante with description: azure or vivid blue – brilliant white – have a look at some colour pallets and find the words.
I’ll have another look through next week and perhaps add some more feedback – but I doubt it, it is very good
LikeLike
May 8, 2018 at 8:28 pm
Celia Feedback: excellent brand development. A few suggestions:
Consumer profile board – the ghosted images really need to be 100% opacity so that we can see the brand basket associated with your chosen consumer. For example what car would they drive? Conventional petrol, hybrid etc. What charities do they support WWF, Oxfam?? Do they shop at Co op or Waitrose? Why? What TV programmes interest them? Documentaries? Blue Planet?
The final brand colour scheme is a bit weak. The richer earthy colours would reproduce more clearly when reduced down on tiny clothing labels, price tags etc.
Always show screen grabs of software skills used such as ‘Create Outlines’ that enabled you to customise the individual characters (the ‘e’)
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