This week I completed my campaigns.

Overall I think my campaigns went well. I think they project my brand well and also use the use of the brand name in order to market the clothing well. The campaigns work well alongside the clothing items and I think the contrast in layers and colours throughout compliment eachother throughout. I think the idea of Be clothing being ‘pure’ and ‘clean’ is portrayed through both the images and the tag lines in the campaigns.

Although I am happy with the campaigns so far I do think that they could be better if I had the use of more professional software, I think in similar projects in the future I would definitely consider this.

In conclusion, I think the week went well. I was able to complete my campaigns and move onto finishing my business plan.

For the campaigns, the first five images shown in the pdf below are all from one longer campaign called the ‘Kalimera’ collection and the rest of the images are campaigns I created for banner ads and social media.

BE. final campiagns