Consumerism is the promotion of interests to the consumer. When the new big style hits, consumerism is responsible for wether it peaks or falls – wether this interest is a physical product or a lifestyle.
Since veganuary began at the start of 2018 over 100,00 people have committed to the new lifestyle – but do they really know what they are signing up to or are they just following the next big fashion trend?
Plant based diets are on the rise. As consumers gain more insight into the horrors of factory farming and how the production of meat is destroying our planet, many people are turning away from animal produce and opting for an all green diet instead in order to protect their planet.
Consumer behavior has developed significantly over the years and now as the media continues to grow – consumerism is the reason trends such as veganuary can so quickly take the world by storm.
The growth of social media has allowed platforms to constantly be promoting their brands meaning that the consumer is constantly surrounded by upcoming trends and styles. Everywhere a consumer looks they are observing advertisements without even realising it – this constant promotion means the current trend or style becomes part of everything they do therefore it is inevitable that they want to give it a go by either buying a product or attempting what is being advertised whether that is a sport or lifestyle.
Consumer behavior is physiological; the need to have something that others have surrounds the basis of it all. When the consumer sees something being promoted by a famous figure they subconsciously tell themselves that if they follow what the celebrity is doing they will inherit one of their traits; fulfilling their need to be more like the celebrity. Steve Olenski, contributor at CMO claims “People idolize celebrities, so when famous people are seen in advertisements promoting a new product, audiences are prompted to buy that product, either subliminally or directly” this agrees with the idea that consumerism is responsible for the growth of a trend.
Hannah Spurling Journalism 
January 29, 2018 at 9:57 am
whether
Veganuary – use of capital
Not sure veganism comes under the theme you were researching and looking to explore? I know NOW that you have decided to rewrite this and make it more relevant to your initial research
Also, don’t forget al the journalist rules: hook, strong verbs, feature is structured like a short story; use quotes and human interest to really encapsulate the reader and help them empathise with your ideas and opinions
and don’t rush it: you should have been on top of this and I fear you have nor paid enough attention to the writing of the above piece as it is not up to your usual standards: remember to craft and edit; read it aloud and make sure every word has impact and that every sentence helps us understand and that the punctuation helps with the emphasis and how we read your work.
SEE my PP from the radio week where we talked about features: there are lots of similarities between the radio feature and the written
If I were you I would go with the theme of how consumerism is affecting the environment
What is consumerism theory?
The theory that a country that consumes goods and services in large quantities will be better off economically. Consumerism for example, is an industrial society that is advanced, a large amount of goods is bought and sold.
What is a good example of consumerism?
The definition of consumerism is the protection of the rights and interests of the general pool of buyers, or an obsession with buying material goods or items. Laws and rules that protect people who shop and spend are examples of consumerism. An obsession with shopping and acquiring stuff is an example of consumerism.
How does consumerism affect our society?
consumerism affects society, the economy and the Environment. … Consumerism is driven by huge sums spent on advertising designed to create both a desire to follow trends, and the resultant personal self-reward system based on acquisition. Materialism is one of the end results of consumerism
What is the meaning of consumerist culture?
If culture is understood by sociologists as composed of the commonly understood symbols, language, values, beliefs, and norms of a society, then a consumerist culture is one in which all of those things are shaped by consumerism—an attribute of a society of consumers.
As well as obvious social and economic problems, consumerism is destroying our environment. As the demand for goods increases, the need to produce these goods also increases. This leads to more pollutant emissions, increased land-use and deforestation, and accelerated climate change [4].22 Jul 2016
The Negative Effects of Consumerism | Greentumble
https://greentumble.com/the-negative-effects-of-consumerism/
http://www.globalissues.org/article/238/effects-of-consumerism
https://greentumble.com/the-negative-effects-of-consumerism/
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